Purpose & Values

Create your tomorrow - starting today.

At AMP, we believe people can do more with what they have. That’s why we’re here - to help Australians unlock their financial potential through banking, super, investments, and advice.

Our purpose is simple but powerful: Helping people create their tomorrow.

And that includes you. As a grad, you’ll be part of something bigger than just your role. You’ll contribute to a legacy of progress while helping reimagine what a modern financial services company can be. Along the way, you’ll experience career-defining moments, make real impact, and shape your own future - on your terms.

🎥 See it in action

Our Values

Our values set out what we stand for, what we expect from each other, and importantly, what we don’t.

Together our purpose and values guide our actions and decisions, the way we show up day in, day out for our customers and for each other.